DS WORLD PARIS PASSES THE BATON TO THE PARISIAN DS STORES AND DS SALONS
The Parisian DS STORES and DS SALONS opened now take over from DS WORLD PARIS, whose mission was to be the pioneer of the exclusive network of the new brand DS Automobiles.
Created in 2014, DS Automobiles is a young and rapidly-growing brand. The boost provided by the marketing of DS 7 CROSSBACK and DS 3 CROSSBACK is now being felt in the network. As of mid-2019, 400 DS STORES and DS SALONS have been opened in Asia, America, Africa and Europe including in Paris, cradle of the brand.
Each reflects the branding of DS WORLD PARIS, which opened in November 2013. A pioneer of the DS brand experience, DS WORLD PARIS has played a vital role. As a showcase and laboratory, it spearheaded the exclusive DS network around the world in terms of the brand's inspiration, recognition and premium experience.
Six years later, DS WORLD PARIS is now passing on the baton to an established worldwide distribution network. In Paris, 10* DS STORES and DS SALONS will welcome customers from September. These exclusive sites embody the values of DS by refinement and technology. Each customer is invited to set up their own creative thanks to the unique virtual reality system DS VIRTUAL VISION. The senses are awakened with a special musical ambience and DS Automobiles fragrance.
The DS STORES and DS SALONS are also actively involved in the development of online sales. Although customers can order and be delivered a new DS 3 CROSSBACK without leaving the house, the process is still coordinated by their local sales outlet.
DS Automobiles is also innovating with new activities in the French capital. For example, the DS DESIGN STUDIO PARIS exhibited beneath the glass roof of the Grand Palais at Révélations 2019, the International Fine Craft and Creation Event, and DS 7 CROSSBACK struts its stuff all around the capital during Paris Fashion Week each year. The DS brand is a patron of the Louvre museum and takes part in major events such as the 30th anniversary of the Pyramid.
In other countries, DS Automobiles also continues its development through rewarding actions. In London, DS 3 CROSSBACKs and DS 7 CROSSBACKs can be seen in the Royal Botanical Gardens in Kew. And in Italy, DS 3 CROSSBACK was unveiled at an event organised by Studio magazine in Milan...
*10 PSA RETAIL’s DS STORES & DS SALONS are in Paris (11th, 15th, 16th arrondissements), La Défense, Vincennes, Boulogne-Billancourt, Velizy, St Denis, St Quentin en Yvelines, Les Ulis.