E-DS WEEK 2019: WITH E-TENSE, DS AUTOMOBILES IS ELECTRIFYING PARIS!
For three weeks, DS Automobiles will take up residence in Hotel Molitor. This iconic avant-garde venue will be converted into a launch pad for the brand’s electrification strategy with DS 3 CROSSBACK E-TENSE (BEV), DS 7 CROSSBACK E-TENSE 4x4 (PHEV) and their related services.
In the street, 24 charging terminals have been specially installed to recharge the testing fleet. Indeed, E-DS WEEK is also an opportunity to test DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4 in a dynamic world first. These electrified versions are now being promoted for sale.
With DS 7 CROSSBACK E-TENSE 4x4, the Plug-in and rechargeable hybrid is entering a new era. With its 300 hp and 520 Nm engine (a PureTech 200 hp petrol engine and two electric motors) and four-wheel-drive transmission, DS 7 CROSSBACK E-TENSE 4x4 has set new records: a 58-kilometre EV range and producing only 30 grams of CO2 per kilometre (WLTP data) with a battery of 13.2 kWh. Positioned at the top of the DS 7 CROSSBACK range, the E-TENSE 4x4 version features refined details much valued by connoisseurs of the DS brand in the comfort of high-density seats and the wealth of high-quality materials.
Although it has already had its launch debut, DS 3 CROSSBACK E-TENSE is once again available for testing. The first 100% electric premium B-SUV, it is characterised by unrivalled comfort and sound-insulation. With its 100 kW electric motor and 50 kWh battery, it covers 0-50 km/h in 3.3 seconds and reaches a WLTP range of 320 km while offering unique, dynamic driving comfort. A new offer will be presented during E-DS WEEK: all new customers of a DS 3 CROSSBACK E-TENSE will be able to trade in their vehicle for a PureTech 130 EAT8 model within 10 days of delivery if it turns out that their use is not electrocompatible.
With DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4, and in accordance with its strategy, DS Automobiles is already offering electrified versions of each of its models. As from 2025, all new designs will be offered in electrified versions only. This strategy forms part of the Group’s determination to rely on this powerful, ecological and silent technology. E-TENSE magnifies the unique DS signature: combining refinement with top-of-the-range advanced technology.
Batteries make an electrified version fundamentally different from a petrol or diesel model: energy can be recovered with each deceleration. This has proven to be an efficient choice, since the platforms were developed to accommodate electric motors without compromising cabin or boot space. Lastly, the solution is already a step ahead of new regulations so that DS Automobiles customers will not be subject to limited access in those cities that may decide to restrict or banish internal combustion engines.
E-DS WEEK is also an opportunity to present the services associated with the new electrified models, in particular MyDS, which enables drivers to view all information regarding their car: where it is parked, battery state of charge, consumption data, remaining distance range, and more besides. MyDS also makes it possible to remotely manage pre-heating or pre-cooling and to start charging the battery in order to better manage energy use.
The FREE2MOVE app offers a fully integrated and unprecedented journey planner for DS 3 CROSSBACK and DS 7 CROSSBACK. It is available both on the screen and on a smartphone. This app can be used to prepare a trip and confirm any load stops. Arriving at one of the 130,000 charging points listed in Europe, drivers can pay for public charging with Charge my Car via FREE2MOVE SERVICES. Their card needs only placing in front of the terminal to start charging up to 100 kW.
Other services are offered to benefit from all the strengths of the DS brand, in particular the DS MOBILITY PASS, which allows holders to get special rates on short-term rentals due to FREE2MOVE RENT, in order to get behind the wheel of another model in the DS range.
Inaugurated in the 1920s by Olympic champions Aileen Riggin Soule and Johnny Weissmuller, the Piscine Molitor swimming pool has long embodied the Parisian avant-garde spirit in a typical Art Deco style: the first bikini was unveiled here in 1945, and the venue has also been used for fashion shows and nautical galas. Classified as a historical monument in 1990, the Molitor swimming pool then became a hub for graffiti artists before reopening as a 5-star hotel in 2014. At the crossroads of tradition and modernity, Hotel Molitor is the perfect venue for E-DS WEEK.
To convert it into a launching pad for its electrification strategy, DS Automobiles has decided to revamp the space with an atmosphere HAUTE COUTURE. Electric. The hotel's entrance hall will become the Lobby DS, exhibiting the DS X E-TENSE dream car, offering chic and comfortable spaces, and presenting the characteristic materials used in DS interiors. The winter pool will become l’Ecrin DS. The covered swimming pool will serve as an exhibition venue for DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4, all in exclusive Crystal Pearl paint finish, with different DS Inspirations. The new Formula E DS E-TENSE FE20 – an evolution of the single-seater championship winning 2019 Formula E – will join the fleet at the centre of the alcoves created to present the services and other features of DS Automobiles.
Located on the upper floor, Villa Molitor (renamed Villa DS) is a meeting place for guests and DS Automobiles spokespersons. This social, inviting space echoes the design of the DS STORES already opened across four continents. True to its values, DS Automobiles welcomes its guests to the Table DS and Café DS to share a gastronomic experience.
In France, DS 3 CROSSBACK E-TENSE is available at €435,00 per month without extra funding (LTR/48 months). DS 7 CROSSBACK E-TENSE 4x4 is available from €672,00 per month without extra funding (LTR/48 months)
E-DS WEEK is an exclusive event organised from 11 to 29 November.