DS 7 CROSSBACK E-TENSE 4x4 SCOOPS THE ADVERTISING FILM GRAND PRIX AT FESTIVAL AUTOMOBILE INTERNATIONAL
DS Automobiles is rewarded for the fifth time since 2015 at the Festival Automobile International, the French International Automobile Festival. To kick off 2020, the "DS 7 CROSSBACK E-TENSE 4x4, rechargeable hybrid" advertising film won the Advertising Film Grand Prix at the Festival Automobile International, during an evening event organised at the foot of the Dôme des Invalides in Paris.
A hybrid creature for a rechargeable hybrid creation
Bastien Schupp, Marketing and Communications Director for DS Automobiles, received the trophy made by Lalique from Pierre-Henry Médan, Managing Director of Next Media Solutions.
The film features a divine creature, inspired by Japanese mythology. The animal with the body of a horse and the head of a ram, adorned with electrified wood, is a representation of the elegance and strength of the DS 7 CROSSBACK E-TENSE 4x4. The parallel between the two creations is drawn from a common source of energy: electricity. The sound composition details the different driving modes right up to the Marseillaise in the streets of Paris, to remind us of the DS 7 CROSSBACK launch campaign in 2018 and highlight the challenges of electrification in town.
The "DS 7 CROSSBACK E-TENSE 4x4, Plug-in Hybrid" film was broadcast for the first time on 18 November 2019 in France. At the beginning of this year, its broadcast will be extended to the whole of Europe.
"DS Automobiles is driven by an avant-garde spirit. The daring and creativity of the brand is evident in the models we offer as well as in our advertising campaigns. Ever since the launch of DS Automobiles, we have included an animal in our advertising films. For the DS 7 CROSSBACK E-TENSE 4x4, we chose to draw inspiration from Japanese mythology to feature a hybrid creature, imbued with elegance and strength, alongside the DS 7 CROSSBACK E-TENSE 4x4, which achieves high technological performance with its 300 horsepower and 520 Nm engine, fuel consumption of 1.3 litres/100 km and only 30 grams of CO2 per kilometre. “
Bastien Schupp, Marketing and Communications Director at DS Automobiles
DS Automobiles regularly win prizes at the Festival Automobile International:
- DS DIVINE: 2015 Special Jury Prize
- ONLY YOU: 2017 Grand Prix Créativ’Expérience
- DS 7 CROSSBACK: 2018 Grand Prix for the Most Beautiful Interior
- Jean-Éric Vergne: 2019 Festival Grand Prix
- DS 3 CROSSBACK: Finalist for the Most Beautiful Car of the Year 2019
- DS 7 CROSSBACK E-TENSE 4x4: 2020 Advertising Film Grand Prix
Taking place at the foot of the Dôme des Invalides, on the Paris E-Prix circuit of the FIA Formula E Championship, for which DS Automobiles holds the title, the Festival Automobile International is an exhibition for concept and special cars. Each year, an expert panel and a vote that brings together more than 100,000 participants rewards the creations, projects and people who have marked the automotive year.