DS 9 ELECTRIFIES PARIS FASHION WEEK HAUTE COUTURE | Media DS International

DS 9 ELECTRIFIES PARIS FASHION WEEK HAUTE COUTURE

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  • During Paris Fashion Week Haute Couture, DS Automobiles revealed a DS 9 E-TENSE 225 in exciting and electrifying colours.
  • Flagship of the range, this DS 9 plays on breaking the rules with a satin finish that has a two-tone effect.
  • Paris Fashion Week Partner DS Automobiles is going across the capital from fashion show to fashion show with a fleet of DS 9 E-TENSE 225 and DS 7 CROSSBACK E-TENSE 4x4 300 models, plug-in hybrids with 100% electric range of 58 and 75 km respectively on the WLTP urban cycle. 


A unique event is currently taking place in Paris. Covered with millions of fine glitter and pearlescent reflections, a DS 9 gate-crashed the Paris Fashion Week Haute Couture shows.

Based on DS 9 E-TENSE 225 RIVOLI + Rubis Red OPERA interior, this prototype features a colour that has an electrifying effect. Wrapped in a coloured film that mixes golden glitter and pearlescent particles, the bodywork diffracts light to reflect the colours of the rainbow. Starting with yellow, DS 9’s colour changes to navy blue or reddish orange depending on the angle you’re viewing it from.

Designed to break the rules of the large statuesque saloon, this colour has a two-tone effect which makes DS 9’s lines even more sculptural, by intensifying its sharp edges and emphasising how its gentle curves develop.

Vincent Lobry, Project manager Color, Materials, Finish for DS Automobiles Concept-cars: “We looked to create a radical finish for a large statuesque saloon like DS 9. By bending the rules of High Fashion and with locations in Paris dedicated to modern art like the Palais de Tokyo, we came up with a colour that has an electrifying effect. Depending on the angle, the view changes to reflect the colours of the rainbow. This approach is also part of a far-reaching research and development project into the colours of tomorrow.”

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