DS AUTOMOBILES AND FOCAL ARE CELEBRATING MUSIC AT DS WORLD PARIS | Media DS International

DS AUTOMOBILES AND FOCAL ARE CELEBRATING MUSIC AT DS WORLD PARIS

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Tue, 19/06/2018 - 12:15

Between 20 and 23 June 2018, coinciding with France’s nationwide music festival, the DS brand is inviting the public to enjoy an original acoustic experience at DS WORLD PARIS. Taking up residence for four days, the FOCAL brand will offer private audio sessions worthy of the best auditoriums.

On board DS 7 CROSSBACK, close  up to Sopra loudspeakers or wearing new Focal Listen Wireless Chic headphones, visitors will be able to appreciate the excellence of the expertise developed by this French company, a global leader in hi-fi solutions.



DS WORLD PARIS has scheduled four days of private audio sessions this week, bringing visitors a sound experience worthy of true audiophiles and music lovers.

Between June 20 and 23, an acoustic expert from FOCAL will be providing a high-resolution experience in musical immersion. Visitors will be able to take a seat on board a DS 7 CROSSBACK featuring the FOCAL ELECTRA® premium hi-if system, test the new Focal Listen Wireless Chic headphones, or appreciate the quality of the Sopra hi-fi loudspeakers.

In a nod to the nationwide music festival, this original event celebrates the ties developed by the two French companies DS AUTOMOBILES and FOCAL, since 2016. Their latest achievement is the exclusive FOCAL ELECTRA® audio system available on DS 7 CROSSBACK, the first second-generation DS model.

As part of a co-design process, cooperation began right at the start of the new SUV project. Looking beyond basic choices on positioning, engineers and designers of both brands worked together to adapt the vehicle architecture and interior structure to the requirements of the acoustic perfection delivered by the FOCAL ELECTRA® label.

This premium solution includes 14 loudspeakers carefully postioned around the cabin. Spatialisation offers a total immersive experience, with rich, detailed sound. The specific technical characteristics build upon the experience acquired by FOCAL in Home Cinemas. With the dedicated sound processor and two-way satellites in the rear, the soundstage is enveloping, stable and precise. Designed to thrill the most demanding audiophiles.

Visitors will also be able to admire a photography exhibition paying tribute to the creators of DS 7 CROSSBACK. Through some twenty photos in black and white, the DS brand is turning the spotlight on designers, craftspeople, experts, engineers and others... All those who gave the best of their talent to create, shape, select, assemble, test and build DS 7 CROSSBACK…

See you from tomorrow at 33 rue François 1er in Paris.

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