DS AUTOMOBILES IS CHAMPION OF FORMULA E, THE SERIES THAT’S CERTIFIED CARBON NEUTRAL
- Double Formula E Drivers’ and Teams’ champion in 2018/2019 and 2019/2020, DS Automobiles applauds the ABB FIA Formula E Championship, the first sports series to be carbon neutral from launch.
- The most efficient multi-energy brand in Europe with average CO2 emissions of less than 80g/km during the first part of 2020, DS Automobiles is fully supportive of necessary and intelligent energy transition.
Since the launch of DS Automobiles in 2015, the brand has put electrification at the heart of its strategy. In order to accelerate the development of its production models, DS Automobiles became the first premium brand to take part in the Formula E Championship as soon as it was open to manufacturers, going on to dominate the series and lift the Drivers’ and Teams’ titles for the last two seasons. DS Automobiles draws on the knowledge gained from Formula E to develop electrified models that are the benchmark in their respective segments. The choice of electric vehicle technology, batteries and power control units as well as the computer software management have come from the experience of competition.
DS Automobiles is deeply committed to energy transition. The whole range is offered with electrified versions (100% electric DS 3 CROSSBACK E-TENSE, and plug-in hybrid DS 7 CROSSBACK E-TENSE 225, DS 7 CROSSBACK E-TENSE 4x4 300 and soon DS 9 E-TENSE with up to 360 horsepower). From 2025, all the brand’s new models will be electric only.
As part of Climate Week organised in New York City, the ABB FIA Formula E Championship has become the first sport to be certified carbon neutral from launch. It’s testament to the success of a huge project led by the promoters of the series. Following the recommendations of the United Nations Framework Convention on Climate Change, Formula E worked on a three-pronged approach:
- efficient measurement of carbon emissions,
- prioritising emissions reduction,
- compensating for unavoidable emissions.
By using independent experts, the total emissions from six seasons of competition were assessed, including logistics and the end-of-life of the batteries. Unavoidable emissions were compensated for with investments in Gold Standard (originally created by the WWF and a large panel of NGOs) and the Verified Carbon Standard projects. This approach by Formula E is fully in line with that of DS Automobiles which is establishing itself as a genuine contributor towards energy transition.