The DS brand is attending the 34th Festival Automobile International, the major automotive design event held in Paris from 31 January to 3 February.

Visitors will get the chance to see DS X E-TENSE, the DS brand's vision of automotive luxury for 2035.  By its side, DS 3 CROSSBACK, the iconic high-tech style SUV, will be previewed ahead of its arrival in the exclusive DS network in a few months.

The prestigious Hôtel des Invalides venue will also serve as a fitting setting for DS 7 CROSSBACK. The first second-generation DS will also be available for a test drive in the heart of the French capital – the best way for the public to judge its leading-edge technologies and meticulous refinement.

For fans of adrenaline and motorsport, DS E-TENSE FE19, the Formula E car of the DS TECHEETAH team, will also be on show at the event.

The 34th Festival Automobile International will once again be held at the prestigious venue of the Hôtel des Invalides in Paris from 31 January to 3 February 2019. The outstanding historical site will be hosting the “automotive fashion week” bringing together a number of exceptional vehicles, to the delight of fans of beautiful cars, connoisseurs and aesthetes and the young and less young alike!

Visitors will be able to travel in time to the year 2035 with the DS X E-TENSE, a dream car boasting peerless refinement created by the people at DS Automobiles.

New-generation DS models will also be in the spotlight, including DS 3 CROSSBACK, in a preview showing, and DS 7 CROSSBACK, which will be on display and also available for test drives.

The spotlight will also be on DS E-TENSE FE19, the all-electric single-seater currently competing in the ABB FIA Formula E Championship with the DS TECHEETAH team.


DS X E-TENSE is the DS Automobiles’ vision of automotive luxury in the Year 2035, a future that combines technology and poetry. DS teams have designed this dream car by drawing their inspiration from the world of luxury of tomorrow, by imagining the technologies to develop, but also by emphasizing the beautiful and the human, the sensory and the exceptional. They dreamed of how customers would like to live and have fun aboard the DS by 2035.

DS X E-TENSE is fitted with an electric drive train developed by DS Performance, the DS Automobiles’ motor sport department. This dream car also draws on exceptional know-how comparable to that of French art houses, such as the woven leather that is made by DS master upholsterers and sits in harmony with the inlaid feather work produced in the workshops of Maison Lemarié. The clockmaker, BRM, made the virtual watch while FOCAL built the soundbar.

DS X E-TENSE is a dual car, which is expressed by its asymmetry, on the one hand the cockpit and on the other the cocoon. It combines the driving pleasure, which is inTENSE with an abundance of power, and the blend of the art of living "à la française" with autonomous driving.

The cockpit is accessed by an Elytre door that is trimmed with a carbon fibre/leather weave. The pyramidal architecture of the single seat, which adapts perfectly to the driver’s. The steering wheel, meanwhile, in keeping with the symbol it has always represented vis-à-vis the passion for automobiles, is an enticing combination of leather, wood and metal, and incorporates capacitive senses to monitor the driver’s efforts. The two-tone Millennium Blue and Navy Blue Aniline leather is finished with DS’s trademark pearl top-stitch pattern. At least, the pedals have also been the object of the designers’ obsessive attention-to-detail. These appointments alone contribute to the promise of a unique experience once installed inside the cockpit and provide the driver with an adrenalin rush even before they pull away.

DS X E-TENSE’s asymmetric architecture provides distinct ambiences left and right. Climb into the cocoon part of the interior via the gullwing door and the driver, alone or accompanied, becomes a passenger. This asymmetric layout frees up a different type of space underneath the clear glass canopy, with the passenger enclosed in a sensuous capsule, snug in a ventilated, massaging seat that stretches back like a deployed bird’s wing, with a feather star motif crowning the top of the back. Travelling with the autonomous mode is an exceptional experience. Into the cocoon, the fluidity of the lines is accentuated by the absence of screens, with the role of the familiar tablet display played by the car’s glazed surfaces. The glass floor provides a view of the road as it flashes beneath the car.


DS 3 CROSSBACK, the second second-generation DS model and an icon of high-tech style, combines exclusive technologies with unique refinement.

DS 3 CROSSBACK is both an urban car also at ease with long-distance journeys. It opts for spectacular technologies including DS MATRIX LED VISION headlights, flush door handles that deploy automatically and a fully digital driving display. These avant-garde features go hand in hand with a sense of refined comfort, a rich array of safety equipment and driver assistance functions and unrivalled acoustic excellence.

DS 3 CROSSBACK offers a wide range of customisation options, including: 10 body colours, 10 wheel trim styles, three roof colours, five interior design styles: DS MONTMARTRE, DS BASTILLE, DS PERFORMANCE LINE, DS RIVOLI, DS OPERA and also, specially for its launch, the limited edition, DS 3 CROSSBACK LA PREMIÈRE.

Thanks to upholstery choices that range from grain or full-grain Nappa leather to braided or Alcantara® textile, a hand-stitched leather steering wheel, and metal trim with a Clou de Paris chequered finish, there is a DS 3 CROSSBACK for everyone.

Having made its world debut at the 2018 Paris Motor Show, DS 3 CROSSBACK and its special launch edition, DS 3 CROSSBACK La Première, are already available to order (notably on line at https://www.dsautomobiles.fr/modeles-ds/ds-3-CROSSBACK/design/ds-3-crossback-la-premiere.html# for DS 3 CROSSBACK La Première) and will arrive in the exclusive DS network in the spring.


DS 7 CROSSBACK is the first in second generation of DS models, a vehicle of charismatic design featuring advanced technologies, refinement in every detail and a level of comfort conveying a sense of serenity and performance. DS 7 CROSSBACK reflects the ambition of the brand, to embody, in the automotive industry, the excellence of French innovation and luxury savoir-faire.

With its powerful, sensual lines, 20-inch wheels and long, ribbed bonnet, DS 7 CROSSBACK has all the qualities of an SUV. The stylish, vertical front end fully expresses the nobility, performance and charisma of this vehicle.

The light signatures, a key feature in DS avant-garde styling, are directly inspired by the lights on DS E-TENSE concept car. The DS ACTIVE LED VISION headlights include LED modules sculpted to resemble jewels for a magical and efficient effect. At the rear, the two one-piece lights make up another distinctive feature, with a layer of luminous scales creating a unique effect of depth.

The contemporary, chic interior of DS 7 CROSSBACK meets the tastes and desires of all people with the choice of four different styles: four Inspirations with names that celebrate Paris, the birthplace of the DS brand—DS Bastille, DS Rivoli, DS Opéra —and the sporty DS Inspiration Performance Line. Respecting a tradition of craftsmanship, each detail, each premium material featured by the Inspirations was carefully selected and crafted to create a unique ambience.

DS 7 CROSSBACK allies unique design lines with cutting-edge technologies. It features a range of class-exclusive innovations such as: DS CONNECTED PILOT, paving the way for autonomous driving, DS ACTIVE SCAN SUSPENSION, the 21st century suspension system by DS, and DS NIGHT VISION, providing exceptional visibility on the road by night.

For the 34th Festival Automobile International, DS 7 CROSSBACK will be available for test drives in the form of two models featuring the DS Inspiration Opéra design scheme and powered by the BlueHDi 180 and PureTech 225 engines, both with an automatic gearbox.


DS Automobiles is the only French FIA-approved manufacturer of the new generation of 100% electric single-seater racing cars. Designed by DS Performance, DS E-TENSE FE19 forms part of the DS TECHEETAH team which is involved in the 2018/2019 ABB FIA Formula E championship.

Driven by the 2017/18 Formula E champion, Jean-Éric Vergne and his team mate, André Lotterer, the DS E-TENSE FE19 is fitted with a new 250kW (338 hp) electric powertrain developed by DS Performance engineers.

The technology developed has already proven its worth with five wins and eleven podium finishes on four continents over the past three seasons.

Thanks to the knowledge acquired during races, DS Automobiles shall be able to market an electrified range of cars as from 2019 with the launch of DS 7 CROSSBACK E-TENSE 4x4, a high-performance hybrid, followed by the 100% electric, DS 3 CROSSBACK E-TENSE.