DS brand is officially launched in Iran today. Together with country’s personalities, journalists and potential clients, Yves Bonnefont, DS Brand CEO and Daryoush Biria, president of ARIAN Group, inaugurated the DS STORE Tehran and announced the commercial launch of two models: DS 5 and DS 6.

Three and a half months after the announcement of its arrival in the Iranian market and its partnership with ARIAN Group, DS brand is officially launched today in Iran. The ceremony was attended by Yves Bonnefont, CEO of DS brand, Daryoush Biria, president of ARIAN Group and His Excellency Bruno Foucher, French Ambassador in Tehran.


"DS Brand is undergoing a major step in its international development! Iran is a key country for us and contributes to our ambition of radiating the French luxury know-how in automobile.” said Yves Bonnefont, CEO of DS brand," the experience of our partner Arian Group is a major asset for success. "


For Daryoush Biria, president of ARIAN Group, "The DS brand is synonymous with design, technology, refinement and French elegance. We are delighted to be the exclusive distributor of DS brand in Iran and I do not doubt that Iranian customers will be thrilled by these great cars. ".




Nearly 200 people, journalists, local personalities and potential customers attended this important moment for both partners. A meeting held in Tehran DS STORE. Inaugurated at the same time, the DS STORE is located in the northern districts of the city on one of the most attractive avenues, the Andarzgou Boulevard. The DS Store is the first in the Middle East!

In a space of 275 m2, customers can now immerse themselves in the DS universe. Modern facade, sleek design, featuring the DS frame finish, lacquered furniture, plasma screens, photos depicting Paris, fashion, luxury or design, the atmosphere is cosy and high-end. The cars on display, up to six models, are turned towards the entrance to catch the eye of the visitor upon arrival.


The commercial launch of the first DS cars started as launched. DS 5, the flagship of the brand, and DS 6, brand’s SUV with powerful and elegant style, are the starting bid. Two models are proposed in ‘Sport Chic’ version, the most upscale with equipment of powerful and efficient engines and 6-speed automatic gearboxes. The refinement and attention to detail are featured; all models have a Nappa leather or semi-aniline finish bracelet seats, the DS exclusive offer and full leather dashboards.


The range will be enriched during 2016 with the arrival of DS 5LS, the statutory sedan and other models.




Key figures :

  • Iran has approximately 80 million populations of which 70% live in urban areas and 15 million in the metropolitan area of the capital, Tehran.


  • Iran is the second population of the Middle East North African region.


  • 2/3 of the Iranian population is aged under 30.


  • Iran is rich in fossil resources, with 11% of the world’s oil reserves and 15% of its gas reserves.


  • The ARIAN Group, specializing in automobile distribution since 2011, stands out particularly in terms of service quality. Based in Tehran, the ARIAN Group imports, distributes and provides after-sales in Iran according to the standards of the brand.