THE DS BRAND CELEBRATES TWO YEARS IN CHINA
The DS brand celebrated its second year of existence in the world’s biggest car market on Saturday 28 June 2014. For the event, customers, distributors, journalists, partners and representatives of the Brand and the joint venture came together at the DS World in Shanghai to applaud the progress achieved. The festivities included the delivery of a DS 5LS to the 10,000th customers, the launch of the DS Club and the presentation of the interior of the DS 6WR, the Brand’s first premium SUV set for launch at end-September 2014.
[Translate to English:] Commenting, Yves Bonnefont, Chief Executive Officer of the DS brand, said: "DS now has a network of 60 points of sale in China. And with the launch of the DS 6WR in the autumn, it now markets three locally-produced models – a feat achieved in just one year. As DS sets out to become a premium brand on a worldwide scale, the results obtained in two years in China, the world’s number-one automotive market, encourage us in the pursuit of our business offensive“. [...]