THE “FREEDOM MANIFESTO”, OR THE SPIRIT OF AVANT-GARDE EMBODIED BY A NEW 3D-PRINTABLE WORK
Coinciding with the FIAC contemporary art fair in Paris, DS Automobiles is unveiling its latest creation, the “Freedom Manifesto”, in the social networks. The Brand is taking things even further by sharing the model file with its community members and art-lovers, enabling them to print the all-new work in 3D. The model file is available until 25 November on DS Facebook and Twitter
The sculptural and flowing Freedom Manifesto was created by the designers at the DS Automobiles Styling Centre and celebrates the creative freedom made possible today by parametric design.
Harnessing its expertise in parametric design and 3D technology, the DS designer team drew on all its creative energy to produce the new work, which celebrates the freedom to imagine, create and explore new territories. Parametric design is an innovative and avant-garde technique that, in the automotive sector, enables designers to think outside the stylistic box. Already used to design the futuristic dashboard and sculptural grille on DS E-Tense, the design method can be combined with new additive manufacturing processes to create shapes hitherto impossible to produce.
Commenting, Thierry Metroz, Director of Style DS, said: “The new design processes that we are using at DS allow us to free up all our creativity, think outside the box, imagine new shapes and push back the limits. Being able to rethink the way you design a shape substantially boosts your inventiveness. We have entered a new era!”
He added: “The Freedom Manifesto created by my team of designers celebrates this opportunity to create and to appropriate a broad range of new design languages. It results from the exploration of these new design approaches and for the Brand represents a new step forward in the appropriation of these formal liberties.”
The sculptural and flowing Freedom Manifesto is a three-dimensional structural framework generated using a single component of the DS monogram. The work is steel-coloured with an Amétryne Green base that echoes the body paint of DS E-Tense, a unique car embodying the future of DS Automobiles.