DS: "OFFICIAL CAR“ OF THE BOCUSE D’OR AND THE 2015 COUPE DU MONDE DE LA PÂTISSERIE
As part of the 17th Sirha, the world hospitality and food service event, held in Lyon from 24 to 28 January 2015, the DS automotive brand is the "official car“ partner of the Bocuse d’Or and the 2015 Coupe du Monde de Pâtisserie. The commitment of DS to these two international competitions reflects its ambition to revive the tradition of premium vehicles in the French automotive industry, notably by showcasing French expertise around the world. Visitors to the Eurexpo Lyon exhibition centre will be able to see a DS 4 decked out in the colours of the "Toques Blanches Lyonnaises“ chefs association in Hall 6 in the "Espace des Chefs“.
At the 17th Sirha show in Lyon, starting on 24 January 2015, DS is the official car brand of the Bocuse d’Or and 2015 Coupe du Monde de Pâtisserie, two of the world’s leading culinary competitions.Agenda:- Sunday 25 and Monday 26 January: the final of the Coupe du Monde de la Pâtisserie. The 2015 competition will more than ever be focused on the expertise, excellence, finesse and technical precision vital to the creation of these ephemeral works of art. After 50 national selections and four continental selections in Africa, Europe, Asia and Latin America, 21 teams of the world’s biggest budding pastry chefs will be travelling to Lyon to compete in an outstanding final.- Tuesday 27 and Wednesday 28 January 2015: the final of the Bocuse d’Or. After several months’ preparation, 24 of the planet’s most promising cooks will be locking horns in two days of intense competition, giving it their all to win the most prized trophy in the world of gastronomy. For Paul Bocuse, one of the world’s most famous chefs, "the spirit of this competition is about movement and creativity, perfection in gesture and technical excellence“. All those qualities are reflected in the DS brand’s determination to bring its customers cars that stand out through their remarkable styling, meticulous refinement, premium materials and advanced technology.