DS WEEK IN PARIS – CELEBRATING 60 YEARS OF HISTORY | Media DS International

DS WEEK IN PARIS – CELEBRATING 60 YEARS OF HISTORY

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Fri, 24/04/2015 - 15:15

As part of the DS WEEK, to be held in Paris from 19 to 24 May, DS is preparing a major event to join its global network in celebrating 60 years of the DS and the launch of the DS Brand.The public is also invited to explore the DS Exhibition in the Jardin des Tuileries on Saturday 23 and Sunday 24 May. Over nearly 4,000 m2, visitors will be immersed in the world of DS and travel in time between the past, the present and the future.Fans, meanwhile, will have a unique experience on Sunday 24 May as more than 600 DS parade along the Champs-Élysées. These can be admired on Saturday at the historic Linas-Montlhéry track (near Paris), at the international gathering for the 60th anniversary of this legendary car. This will be the largest concentration of DS collectors in the world this year.



Launched in 1955, the DS is still one of the most popular French automotive icons of the 20th century. Made popular by its commercial success, as well as its political career, particularly with General De Gaulle, its cinematic appearances and its sporting success, the DS made its mark on the lives of many people in France and spread French know-how around the world.Building on this exceptional heritage, the ambition of the DS brand, created on June the 1st 2014, is to perpetuate the avant-garde spirit of this legendary car and allow the French vehicle market to reconnect with luxury. The DS brand therefore offers cars which stand out for their remarkable style, their technology, their dynamic comfort and their meticulous refinement. [...]    

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