DS AUTOMOBILES AT THE 20TH ANNUAL “DESIGNER CHRISTMAS TREES” EVENT | Media DS International

DS AUTOMOBILES AT THE 20TH ANNUAL “DESIGNER CHRISTMAS TREES” EVENT

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Mon, 23/11/2015 - 14:45

DS AUTOMOBILES is taking part in the 20th annual “Designer Christmas Trees” event, a prestigious event where art and charity meet. Organised by Marie-Christiane Marek and the Comité Montaigne, the event tasks luxury brands with reimagining, reinventing, and paying homage to the Christmas tree. The resulting creations will be exhibited to the public before being sold in a charity auction with proceeds going to AVEC, a charity working in the fight against cancer. For the DS AUTOMOBILES tree, teams at the Brand’s Style Centre worked with Marianne Guedin, the designer and scenographer. Audacity, French elegance, technology, and a distinctive style, all of these qualities that the Brand calls its own are also to be found in this unique, light-filled creation. Don’t wait, see for yourself at the Théâtre des Champs Elysées. Free entry to the exhibition until 26 November 2015.



and then selling for charity creations from some of the biggest names in fashion, design, and architecture for 20 years now. The designers all work around the central theme of Christmas, and every year they present their exclusive pieces that reinvent one of the most iconic Christmas symbols: the tree.

For the second year running, the Designer Christmas Trees are hosted by the Comité Montaigne, a committee that works to further the international reputation of Paris' Avenue Montaigne and Rue François 1. With its flagship store, DS WORLD PARIS, open at 33 Rue François 1, the DS brand has been an active member of Comité Montaigne for a few months now, and will be taking part in the 20th edition of Designer Christmas Trees, held over 21-26 November 2015 at the Théâtre des Champs Elysées, 15 Avenue Montaigne, Paris.

The DS AUTOMOBILES tree, designed and made by Marianne Guedin in partnership with the Brand's Style Team, will be on display alongside those from other luxury brands.

 

The DS AUTOMOBILES Christmas Tree: the Brand expressed through art

Standing 2 meters tall, the DS AUTOMOBILES Christmas Tree shares the Brand's avant-garde spirit, as can be seen in its shape. Its lines trace a vegetable or even mineral form that bears a likeness to a pine cone or water droplet, two of Marianne Guedin's themes of creative predilection.

Adorned with high quality materials, the branches of the DS AUTOMOBILES Christmas Tree are crafted from swatches of Bavarian leather, the very same leather used in the Brand's cars. The foliage is exalted by the brilliance of shining Swarovski crystals that add a subtle, refined touch to the piece. It is a unique, hypnotic tree, illuminated by a crimson light that accentuates its lines.

Marianne Guedin: a French artist passionate about nature and glass

Marianne Guedin, designer and scenographer, discovered the world of DS AUTOMOBILES just over one year ago when the Brand was founded. For over three months, she filled DS WORLD PARIS with prestigious floral and artistic arrangements, going as far as to create an ephemeral garden in a DS 19 Convertible. During her spell as artist in residence, Marianne Guedin blurred the lines between the worlds of plants and cars, with results that were as daring as they were surprising. As part of this partnership, Marianne Guedin also drew inspiration from the design and mood of the DS range to create the "Black Twister" vase, a piece created especially for the brand and produced as a limited edition of 50 copies.

Today, Marianne Guedin has created the DS AUTOMOBILES Christmas Tree, "An engrossing project that I really enjoyed. With its clean, curved lines, its quality raw materials shaped by the hands of craftsmen and its crimson glow, to me this piece is an unprecedented imprint that illustrates exactly what the DS AUTOMOBILES spirit means."

The public can see for themselves at the Théâtre des Champs Elysées, 15 avenue Montaigne, Paris on 21, 24, and 26 November from 12pm to 6pm. Free entry.

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