Wed, 01/10/2014 - 10:00

A Paris-born French brand, DS is proud to make its debut at the Paris Motor Show. Officially created on 1st June of this year, the DS brand has a clear-cut ambition: to return the French automotive industry to the ranks of the premium carmakers. It will present concept cars – the DIVINE DS and DS 3 INES DE LA FRESSANGE PARIS CONCEPT – that herald the Brand’s future. It will also show its latest technological innovations and present the new connected services, DS Connect Box and Scan MyDS. To plunge into the Brand’s universe, make a visit to the DS showcase in Pavilion 1.

The Paris Motor Show, a first for the DS BrandDS has been a fully-fledged Brand since 1 June 2014. It has got off to a fast start, too. As of today, DS has chalked up 500,000 customer orders since the DS 3’s commercial launch in 2010. Some 500,000 cars distinguished by their remarkable styling, their refinement in every detail, their luxurious materials, and their technology.Today the DS range consists of three models, the DS 3 (including the DS 3 CABRIO), DS 4 and DS 5, rounded out by the DS 5LS and DS 6, which are marketed in China.For its first international motor show as a Brand, DS has a 1,300-m2 showcase where 15 cars are displayed in a universe stamped with elegance, French know-how, and avant-garde spirit.  Two DS concept cars that embody the Brand’s future.PARIS CONCEPT shine a light on the Brand’s future for visitors. DIVINE DS embodies the very essence of the Brand and shows where the Brand is headed, while DS 3 INES DE LA FRESSANGE PARIS CONCEPT illustrates all the potential for personalisation offered by the DS 3.DIVINE DS, a manifesto of the DS style, is a four-door car distinguished by its compact lines. Along with its sleek and assertive exterior styling, DIVINE DS has an interior whose elements are combined in totally original ways to reflect DS’s avant-garde spirit and sophistication. For this concept car, the design teams gave free rein to their creativity and introduced the concept of "hypertypage“, meaning the car has three interchangeable interior universes, each with a unique and compelling personality.  It is a concept car that points to DS’s aim of offering customers cars that will totally reflect their personality.DS 3 INES DE LA FRESSANGE PARIS CONCEPT is the product of work done by the DS teams and Ines de la Fressange Paris. This car has been fashioned for the chic, audacious and independent Parisian woman.With a satiny Ink Blue body, glossy Black Onyx’ roof and diamond-effect 17“ Aphrodite wheels, this car features many elements that can be personalised. The interior is just as impressive, with its grainy Blue Granite leather upholstery stitched in white and Rouge Ines dashboard. It is a boldly styled concept car that embodies Parisian chic.Technology for DS customersDriving a DS and creating a DS reflect the same passion – a passion for cars that wed refinement with technology. DS is offering a demonstration of this at the Paris Motor Show by presenting:- its latest creations, the DS 3 and DS 3 CABRIO, with their new, Xenon Full LED light signature.  Xenon and LED headlights are combined with dynamic turn signals, a first for a car in this category. This means exceptional lighting, better visibility and more comfort, especially at night, all while consuming less energy.City cars par excellence, the DS 3 and DS 3 CABRIO also feature new equipment that makes city driving a breeze. With Active City Brake, it offers a braking system that prevents collisions at low speeds.- new engines that are more powerful and efficient and that meet the Euro6 standard. They are already in some DSs and will be installed in future ones. So what are they? The THP 165 S&S petrol engine, which will come out in November in the DS 3 and in coming months in the DS 4. It will deliver more power and lower CO2 emissions, respectively, of 129 g/km and 128 g/km. Meanwhile, the DS 4 will be powered by the PureTech 130 (20% less CO2) and Blue HDi 120 (12% less CO2) before the end of 2014.Also on the way is the Hybrid4, a diesel hybrid that will be available on the DS 5. It combines the road performance of the HDi 160 diesel with the efficiency of electric propulsion. This 4-wheel-drive engine technology delivers up to 200 hp, with CO2 emissions of only 85 g/km.Online services to save time and enjoy life more with a DSThe DS has a "connected“ future thanks to:- Scan MyDS, an interactive smartphone application, available shortly on the DS 3 and DS 3 CABRIO, that supplies information on the car’s use. With its image recognition technology, a scan is all it takes to get all the answers to one’s questions. In addition, Scan MyDS provides access to a library of dashboard indicator lights telling what they mean and recommendations of the first steps to take.- DS Connect Box, a panoply of connected services delivered via a telematics box installed in the car. Today the DS Connect Box offers localised emergency calls and assistance along with a Monitoring package that includes a virtual service logbook (available in the customer’s personal space on the Internet) and an Eco-driving module to obtain personalised advice for reducing fuel consumption. In a few months, new geolocation services will be added to the DS Connect Box, including Mapping (to find where the car is parked, for example) and Tracking, to help customers locate their car if it is stolen.Visitors will be able to plunge into the DS universe and get the latest news about the Brand in Pavilion 1 at the Parc des Expositions, Porte de Versailles (Paris), until Sunday 19 October. We look forward to seeing all of you there! PRODUCT PRESS KITS, PHOTOS AND VIDEOS ARE AVAILABLE AT: (CAPS): MARQUESDSPassword (CAPS): PARIS2014