2015 FRANKFURT MOTOR SHOW: THE DS BRAND ON THE OFFENSIVE WITH THREE WORLD FIRSTS | Media DS International

2015 FRANKFURT MOTOR SHOW: THE DS BRAND ON THE OFFENSIVE WITH THREE WORLD FIRSTS

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Tue, 15/09/2015 - 14:15

With its DS 4 Crossback Concept, New DS 4 & DS 4 Crossback and DSV-01, its Formula E vehicle, the DS brand is on the offensive for the 2015 edition of the Frankfurt Motor Show. A product offensive and a technology offensive with new models and an expanded connectivity offering with the arrival of the CarPlayTM function on DS Connect. Visitors will also be able to see BABY DS, star of the new DS Connect adverts. See the new brand website www.driveDS.com for all the latest news.



In a setting that showcases elegance, French expertise, technology and avant-garde spirit, DS will be a must-see at the 66th annual International Motor Show in Frankfurt. The brand will be premiering the New DS 4 & DS 4 Crossback and the DSV-0, a fully electric Formula E race car. Also at this major global event, DS will be unveiling the DS 4 Crossback Concept, a show-car with its sights set on the future. At the same time, the spotlight will be on the connectivity offering, DS Connect, with demonstrations for visitors and screenings of the new adverts featuring BABY DS, the latest brand model.

 

NEW DS 4 & DS 4 CROSSBACK, ONE MODEL, TWO BODY STYLES

The only one of its kind at its launch in 2011, earning it the prestigious titles for "Most Beautiful Car of the Year" and "Most Beautiful Interior" at the International Automobile Festival, the DS 4 has chosen to continuing offering two distinct, yet complementary, versions: the New DS 4, a dynamic and refined premium hatchback, and the DS 4 Crossback, a stylish adventurer with its 30-mm higher ride height, large black wheels and body components specific to this sort of model (wheel arch trims, spoilers and roof bars).

The New DS 4 and DS 4 Crossback perfectly embody the character of DS vehicles:

• a strong identity underlined by a new front end (DS Wings grille, directly inspired by the Numéro 9 Concept Car) and new DS LED VISION headlamps

• cutting-edge technology with DS CONNECT connectivity, including the CarPlay® protocol launched by the New DS 4 and DS 4 Crossback

• high-performance engines of up to 210 hp with CO2 emissions of between 97g/km and 138g/km

• a refined design including the nappa leather upholstery on the dashboard and door panels and the watch strap design of the semi aniline leather seats, all of which are exclusive to DS

With the New DS 4 and DS 4 Crossback, DS has set out to conquer the premium compact segment.

New DS 4: refined and unique with customised features, styling and performance

The New DS 4 is a vehicle of unique body lines, with flowing, sculpted and elegant lines and chrome-finish signatures on the body (front and rear grille and bumper, side mouldings, and window shape). With its new, stronger stance underlined by wide wheels, four corners and remarkable style (diamonding), the New DS 4 boasts all the features expected of a premium hatchback, starting with the promise of an exciting driving experience.

Customisation is the key trait of any DS vehicle. Already available for the DS 3, now it is the New DS 4's turn. With four colour options for the roof and spoilers (Perla Nera black, Whisper, Virtual Blue and Tourmaline Orange) and the ability to combine these with parts of the trim (door mirrors and wheel hub caps), the New DS 4 is announcing its own vision of a two-tone offering. In all, there are no fewer than 38 combinations to choose from, between the roof colours and body colours (four new colours are available: Encre Blue, Tourmaline Orange, Artense Grey and Rubis Red). With this offering, the only one of its kind in the premium compact hatchback segment, customers can create their own vehicles and adapt them to their personality and unique style.

 

DS 4 Crossback: versatile, expressive and adventurous by nature

Versatile in concept and design, the DS 4 Crossback is made for customers looking for adventure in and out of the city. The vehicle earns its go-anywhere credentials with strong styling features including a 30-mm higher ride height, large black wheels, wheel arch trim, a black front end and spoiler, special grey roof bars, 45° upward visibility thanks to the panoramic windscreen, black exterior rear-view mirrors, special door sills and carpet mats. With its shimmering, expressive colours (Tourmaline Orange, for example), the DS 4 Crossback presents an alternative to conventional hatchbacks in this segment.

DS CONNECT GAINS NEW CONTENT WITH THE ARRIVAL OF THE CARPLAYTM FUNCTION ON THE NEW DS 4 & DS 4 CROSSBACK

The DS 4 and DS 4 Crossback are the first DS models (and first vehicles in the PSA Group) to gain a major new function: CarPlayTM, [...]

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