2017 SHANGHAI MOTOR SHOW: DS AUTOMOBILES STRENGTHENS ITS SUV RANGE IN CHINA | Media DS International

2017 SHANGHAI MOTOR SHOW: DS AUTOMOBILES STRENGTHENS ITS SUV RANGE IN CHINA

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Wed, 19/04/2017 - 05:45

As the Shanghai International Motor Show opens its doors to the press, DS AUTOMOBILES has chosen this occasion to unveil its new SUV, DS 7 CROSSBACK, for the very first time in Asia. The first model of the second generation of DS cars, it will go on sale in Asia in the next few months, following its European launch.

With DS 7 CROSSBACK, the Brand is strengthening its SUV range in China, a market where it already offers DS 6. With its powerful and sophisticated styling, DS 6 is the companys bestselling car in China. DS AUTOMOBILES has chosen the Shanghai motor show to unveil its DS 6 SO PARIS. This ultra-refined model, a product of DSs expert craftsmanship, is being offered as a limited edition. It is notable for its entirely  Red Purple Nappa leather interior - including the dashboard -, (a first for DS 6), which contrasts with its Galena Grey exterior.

With its sights resolutely set on the technologies of the future, the DS brand is also presenting E-Tense, DSs take on the plug-in hybrid, as well as DSV-02, its all-electric single-seater, which races in the FIA Formula E Championship. Also not to be missed is DS VIRTUAL VISION, the virtual reality experience that allows you to configure DS 7 CROSSBACK, discover its different personalisation options and to actually get on board.

Come visit us at the DS stand, Hall 6.1 at the Shanghai National Exhibition and Convention Center until 28 April 2017.



DS’s 750 m2 stand invites visitors to plunge into the Brand’s universe of French savoir-faire, complete with a virtual reality experience, advanced technology and a world of refinement. No effort has been spared to spotlight the new developments on show at the 17th Shanghai International Motor Show.

  • The Shanghai Motor Show  is an essential event for our brand. With DS 7 CROSSBACK, unveiled for the first time in Asia at the salon, we are celebrating the opening of a new phase in our worldwide development. Designed in Paris, this car will be in production in Shenzhen within a few months.  This new addition will consolidate our range of SUVs. The complementary duo of DS6 and DS 7 CROSSBACK comes in response to a growing demand,” explains Yves Bonnefont, CEO, DS Brand.  “For this latest Shanghai salon, we are unveiling DS 6 SO PARIS, an ultra-exclusive limited edition, which is a veritable display of DS craftsmanship. In doing so, we are delighted to be associated with Wang Kai, the perfect ambassador, who embodies the refinement of this new DS.

CONTENTS:

  • DS 7 CROSSBACK: The new SUV by DS. Innovative savoir-faire from Paris ………………...…page 2 to 4
  • DS VIRTUAL VISION, the DS digital experience for exploring the interior of DS 7 CROSSBACK.. page 4
  • DS 6 SO PARIS, refinement from Paris for a limited edition of the DS SUV, the Brands best-selling model in China …page 4 to 5
  • E-Tense, the hybrid by DS, and DSV-02: advanced high-performance technology ……………page 5 to 6
  • [...]
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