DS 4, DRIVEABLE AND EFFICIENT | Media DS International

DS 4, DRIVEABLE AND EFFICIENT

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Tue, 09/12/2014 - 17:30

The DS 4 ̶ a premium C* segment vehicle ̶ made its European debut in 2011. Today, it is sold on four continents and has won 110,000 customers around the world. To mark the start of its third full year on the market, the DS 4 is now available in a two-tone version with a choice of three roof colours, new engines and a range of connected services. In November, the DS 4 gained two new engines, respecting the Euro 6 standard and delivering greater power and fuel efficiency: the new PureTech 130 3-cylinder petrol unit and the new BlueHDi 120 diesel unit. Torque is increased by 44% and 11% respectively, while CO2 emissions are cut by 19% and 12% compared with the Euro 5 engines replaced (VTi120 and e-HDi 115). “The DS 4 delivers a ride on a par with its styling: a driving position similar to a saloon but higher, along with response, performance and a unique road feel,” says Yves Bonnefont, CEO of the DS Brand. “With these new styling features and high-tech innovations, it will reaffirm its status as a C-segment premium vehicle.”



1. ATTENTION TO DETAIL

The DS 4 is designed to set high standards of refinement, on both the inside and outside. For example:

- as of September 2014, personalised colour choices for the roof and spoiler. Three colours are available to customers: black, whisper and virtual blue (Note: rearview mirror housing possible, depending on country).

A standard offering unique in the premium hatchback segment!

- cabin design is both refined and comfortable. The best example of this approach lies in the choice of leather: the type of leather used (semi-aniline) sets the standard in this field and the ‘watch strap’ design is exclusive. Further, the dashboard is covered in ‘nappa’ leather with precisely adjusted top stitching that demanded 15 hours of handcrafting.

Other noteworthy features include the blind spot monitoring system, rotary xenon headlights (a nod to the original DS) and massage seats.

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