DS IN CHINA: DS 5LS, the second locally produced DS, is launched
Unveiled three months ago in Paris, the DS 5LS goes on sale today in China. The second DS produced at the Shenzhen plant, joining the DS 5 rolled out six months ago, the DS 5LS is the first luxury saloon in the three-box C-segment in China. Designed to meet the expectations of Chinese car buyers while offering the best of French know-how, the DS 5LS is debuting at just the right time to step up the offensive of the fast-growing DS brand in China, which already has a network of 56 points of sale less than two years after the brand’s launch.
Unveiled for the Chinese press last 19 December at the Carrousel du Louvre, in Paris, the DS 5LS goes on sale today in China. The launch of this new saloon, the second DS that will be manufactured in China, marks a new stage in the DS offensive in that country:
o 21 months after the launch of the DS brand in China (with imported models: DS3, DS4 and DS5);
o one year after the opening of DS World at Shanghai, the flagship store on Nanjing Road where the DS universe is on display;
o six months after the market debut of the DS5, also produced at the Shenzhen plant;
o a rapidly growing network, which now includes 56 points of sale in the country’s largest cities.
A model specially conceived to meet the expectations of Chinese car buyers in terms of architecture, interior comfort and equipment, the DS 5LS is a superb expression of French design inspired by the notion of Parisian luxury, the lifeblood of the DS line.
Yves Bonnefont, CEO DS, says: “China is the largest car market in the world, but it is also the fastest-growing premium car market in the world. That is why it is the No. 1 priority in the development of DS, our premium brand. More than ever, we are on the offensive in this country, with the launch of three locally manufactured models in the space of a year: the DS5 last September, the DS 5LS today, and an SUV in the second half of the year. Come see us next month at the Beijing Motor Show to find out more!”