NEW DS 3 GIVENCHY LE MAKEUP:
Make the most of May! DS Automobiles and GIVENCHY Le MakeUp have combined their expertise to create an exclusive model based on New DS 3, hatchback and Cabrio. This limited edition has been designed to meet the expectations of active women, for whom the car is a special place where they can customise their makeup before driving. With its exclusive tint and refined equipment, New DS 3 GIVENCHY Le MakeUp comes along with GIVENCHY makeup products and illuminates the passengers’ face with an innovative lighting system. A total of 1,400 vehicles will go on sale worldwide from June 2016. As a preview, the general public will have an opportunity to discover this new creation between 10 May and 7 June, at DS WORLD PARIS, where it will be displayed alongside the iconic products and inspirational sources of GIVENCHY Le MakeUp. A journey through luxury and elegance à la française…
That over half of DS 3 drivers are women reflects the DS 3’s ability – one it has possessed from the very start – to meet the needs of its customers, and in particular its female customers, modern individuals with active lifestyles. And so a few weeks after the launch of New DS 3, the DS brand is proud to present a limited edition designed together with GIVENCHY Le MakeUp. New DS 3 GIVENCHY Le MakeUp is the result of a natural meeting between two brands driven by a passion for their products and meticulous attention to each and every detail.
"The New DS 3 GIVENCHY Le MakeUp expresses the finest expertise of two leading brands in one creation. Givenchy is a recognised name, embodying a distinctive, modern, creative approach to luxury and placing considerable emphasis on materials, textures and colours, just as we do. In short, it’s a brand with similar values, with which we have a great deal in common", said Thierry Metroz, Design Director of DS.
"In my imagination, I dreamed that this car would enhance the beauty of women. They would be beautiful because they would be at the wheel of this New DS 3, a car that is already making its mark on its times. Beautiful through the reflection and colour of their faces. And beautiful through the dynamic effect of this smiling pink colour", said Nicolas Degennes, Artistic Director for Makeup and Colour, Givenchy.