DS WORLD PARIS EXPANDS ITS SERVICE OFFERING WITH A NEW EXPERIENCE CENTRE
Opening today in rue Saint Didier, DS WORLD SERVICE is a new centre functioning alongside DS WORLD PARIS, the brand flagship at 33 rue François 1er. With this event, the brand is developing its presence in western Paris and expanding the range of services available to customers.
Visitors to the new 120 m2 showcase will be able to immerse themselves in the refined brand ambience. A permanent display of DS collection models will be on show, with the spotlight on DS 7 CROSSBACK for the opening.
Two DS advisors will be on hand to welcome visitors and provide information and guidance. They will assist customers wishing to buy a DS as well as those looking for after-sales, since DS customers can now choose to have their vehicle serviced at DS WORLD SERVICE. The address: 39, rue Saint Didier in Paris 16.
DS WORLD SERVICE will officially open its doors to the public tomorrow, following an opening ceremony this evening attended by Yves Bonnefont, CEO of the DS brand, and Xavier Duchemin, Vice-President of PSA Retail. Julien Faux, Director of the site and also of DS WORLD PARIS, said, “DS WORLD PARIS is a brand experience centre, a sales point and an exhibition area that also has a historical dimension, whereas DS WORLD SERVICE expands the range of DS services available in the heart of Paris”. He adds, “It is not only a new gateway to promote the brand, it is also an important centre for existing DS customers who can come here to have their car serviced and find the DS services they need, close to home”.
DS WORLD SERVICE, A SALES CENTRE WITH A REFINED, DIGITAL AMBIENCE
Located at 39 rue Saint Didier in Paris 16, the new centre invites visitors to immerse themselves in the brand universe, with its colour cues, scented ambience and décor. The lighting is designed to resemble that of a luxury boutique. The centre also places particular emphasis on digital tools through a range of screens with touch or display functions. The main feature is the 3D configurator, used by customers to select, personalise and display their DS, including the latest brand model, DS 7 CROSSBACK, the SUV by DS. They may even succumb to the charms of DS 7 CROSSBACK La Première, an exclusive and unique limited launch edition that can be reserved online from DS WORLD SERVICE.
When visitors step through the door, they see a DS from the current collection. This vehicle reflects the high standards set by DS designers in creating vehicles of avant-garde looks, with cutting-edge technologies and finely worked premium materials, with attention to every detail. With the assistance of a dedicated DS advisor, they may continue their visit and find out more about the models, take a test drive, or make a purchase.
Some customers will no doubt be tempted by the DS Boutique, which offers a wide range of products based on the main brand cues: French expertise in luxury, refinement and personalisation. Whether DS enthusiasts or design connoisseurs, visitors will be able to find all the lifestyle products designed and developed by the brand to extend the DS experience every day.
DS WORLD SERVICE, THE IDEAL POINT FOR SERVICING A DS IN THE HEART OF PARIS
Today, DS customers can opt to have their vehicle serviced at DS WORLD SERVICE. A DS Service Advisor is on hand to welcome them and take charge of their vehicle when they arrive, unless they have already booked the services of a valet, who will bring their car in and return it to the pre-arranged address. This DS SERVICE VALET is available across the Paris region.
A DS lounge is available for customers who prefer to wait for their car. The centre is also able to satisfy the requirements of customers who need to stay mobile. A great opportunity to try out one of the current DS models!
DS WORLD SERVICE is set to expand its range of services with the deployment across the network of ‘ONLY YOU, the DS Experience’, a programme of exclusive services and privileges.
Discover DS WORLD SERVICE from tomorrow at 39 rue Saint Didier in Paris.