FRENCH EXCELLENCE IN THE SPOTLIGHT WITH DS 3 CROSSBACK | Media DS International

FRENCH EXCELLENCE IN THE SPOTLIGHT WITH DS 3 CROSSBACK

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Fri, 11/09/2020 - 12:00
  • Conceived, designed and built in France, DS 3 CROSSBACK brings to life the core values of excellence that make France the indisputable benchmark in the world of luxury.
  • DS Automobiles launches  a new worldwide advertising campaign witch puts French expertise in all its guises.


For centuries, France has proudly showcased its values. Incredible work, the purity of the raw materials and unparalleled expertise shape a spirit of the avant-garde which sets the pace in many areas such as fashion, craftsmanship, cuisine and more widely, technology and sport.

Master craftsmanship and total commitment are vital in continuing a history that’s rich in works of art. Precision and attention to detail play a major role in developing the DS Inspirations, signatures of the brand.

Set in the Place Vendôme, a square designed by Jules Hardouin-Mansart in the 17th Century near the Louvre palace, the action highlights DS 3 CROSSBACK in a Paris submerged in darkness, amid facades classified as historic monuments. The locations harbour the Ritz Hotel, the Ministry of Justice and some of the most beautiful jewellery and fashion houses.

The unique skills shown off inside DS 3 CROSSBACK reflect the savoir-faire of these famous names: the Clous de Paris guillochage, conceived by watchmakers, the Pearl stitching, used today in high fashion, or working with a single piece of Nappa Art Leather to fashion each part of the watchstrap design seats make the DS Automobiles design a model apart on the market.

The film “Savoir-faire with Attitude” has been produced by Deluxe with the familiar soundtrack “Iconoclast” by Abrahaam. It will be broadcast on television from 13 September 2020.

Built completely at Poissy in the Paris region, DS 3 CROSSBACK is available with electric, petrol or diesel power and outputs between 100 and 155 horsepower.

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